Article: Idea Baby ~ Ambishion
Idea Baby ~ Ambishion
Welcome to Idea Baby, a new series where I’ll share how my designs came to life. A more professional term might be "design concepts," but let’s be real—I’m not a trained designer. My background is in product development, though I’ve always had a creative streak. When I started Cocus Pocus, I was already a mom of three, deciding not to have any more kids and instead figuring out how to raise the ones I’ve got. So now, my brain calls these creations "idea babies."
You might be wondering, what’s an idea baby? It’s a concept that starts as a thought—a little flashpoint of creativity in my brain, ready to be nurtured and brought to life. Just like raising a fur baby (or human baby), baking a cake, or growing a garden, these ideas need care, attention, and a little chaos to grow into something amazing.
Chaos, Coffee, and the Ambishion to Be a Bad Bish
As I’ve said before, I think in memes. If you want to get inside my head a little more, you can check out my founder's diary here.
Sometimes, I start thinking about my morning coffee the night before. And I’m not talking about casually wondering if I should set the timer on the coffee maker. No, I mean laying in bed mentally planning my morning outfit around my coffee. Or maybe it’s hours earlier, around 7 p.m., and while wrapping up dinner for my three kids, I’m already imagining that first sip. Between now and that sacred moment tomorrow morning, there’s probably a whirlwind ahead: clean up, baths or showers, picking up the floor (again), running the robot vacuum, plugging in the car. Did I get all the sports uniforms washed and dried? *Are all the kids even home?* Let’s be real: it’s a weeknight during the school year, so probably not. Maybe I forgot someone at Candy Cane rehearsal or Teen MMA or Acrobatics? I wouldn’t put it past me, my calendar looks like six Tetris games played on top of each other.
And speaking of acrobatics, it’s very possible I picked up two kids, while my youngest was hiding on the ceiling. (Yes, that's where he goes during practice. No, I have no idea how he gets up there so fast—maybe we overdid it on those parkour and rock climbing camps.)
After I get the rest of my steps in and sit under my infrared light, I’m done for the day. It’s way too late for coffee, but that doesn’t stop me from daydreaming about tomorrow’s cup.
It’s no secret that I’m a coffee lover. I’m also a huge Dolly Parton fan. I remember watching *9 to 5* as a girl, and now, as a woman, I can see myself in all three of those characters. Each one of them feels like a piece of me. Timid, determined, and just a little bit bad.
And that brings us to this: Ambishion. I love a good play on words. Double entendres? Triple entendres? Yes, please. Just like Dolly, who’s a triple threat herself, sometimes you need a bad bish in your corner. And when it’s 5:45 a.m. and you’re sipping a pour-over, reading your horoscope, and psyching yourself up for the day (yay to a full workday punctuated by six hours of driving, including a three-hour jaunt to equine therapy where your youngest tells his therapist you didn’t immediately replace the hamster that escaped into the wild after 48 hours of ownership), you’ve got to summon your inner bad bish.
You’ll notice I’ve used the word "bish" in Ambishion, and I want to take a moment to explain why. Bish is short for "bitch," but in this context, it’s used in a playful, empowering way. It’s not intended to be hurtful—in fact, it’s often used between friends to hype each other up. Think of it as calling on your inner boss, your go-getter energy, or that part of you that takes charge and gets things done. In the spirit of fun and empowerment, bish becomes more of a celebration of confidence and ambition than anything else.
And that’s why I made the Ambishion Mug. For every early riser, every multitasking mama, every Dolly-loving bad bish who needs a little boost to start their day.
All proceeds from the Ambishion series are going straight to my Visit Dollywood Fund. Didn’t know Dolly has her own amusement park? Well, now you do!
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